The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets

(McGraw Hill) The author introduces and explains, in nontechnical terms, an approach to decision making called “optimization.” Using advances in mathematics and computer software, he argues, companies can fully maximize their assets at every decision point. And he analyzes a variety of companies that are working on the frontier of optimization. Sashihara is the CEO of Princeton Consultants Inc., which specializes in providing both information technology services and management consulting services, and director of the Association of Management Consulting Firms.

Paw in print

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The cover of PAW’s November 2024 issue, featuring an illustration of a military tank that's made out of a pink brain, and the headline "Armed With Ideas: Princetonians lead think tanks through troubled political times."
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November 2024

Princetonians lead think tanks; the perfect football season of 1964; Nobel in physics.