The Sorcerers and Their Apprentices

(Crown Business) The MIT Media Lab has been the incubator of inventions like the e-reader, LEGO Mindstorms robotic toys, and child-safe airbags. Moss introduces readers to the inventors and their projects, and their growth in an environment that “defies the conventional wisdom of what a research lab ‘should be.’ ” Moss is the former director of MIT’s Media Lab and is now a professor of the practice at the lab, where he is head of the New Media Medicine group.