Swimming Downstream

Using a thoughtful approach, Swimming Downstream (Marshall Cavendish International) reveals that conventional “smart marketing” is often ineffective and costly. In this book, Labarthe encourages marketers to ditch chasing trends and argues that real growth comes from counterintuitive, evidence-based strategies. He includes real-world examples to highlight success stories that offer a practical framework. Swimming Downstream is an innovate guidebook for brands and organizations to better their marketing.