The Like Switch

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By Marvin Karlins *66

Published Jan. 21, 2016

This handbook offers tips on how to improve your “likeability quotient,” figure out when people are lying, and discern what people really think about you. Marvin Karlins *66 is a professor of management at the University of South Florida; Jack Schafer is a former FBI agent.

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The February 2026 cover of PAW, featuring a photo of Joseph Nye.
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