The Like Switch
By Marvin Karlins *66
Published Jan. 21, 2016
This handbook offers tips on how to improve your “likeability quotient,” figure out when people are lying, and discern what people really think about you. Marvin Karlins *66 is a professor of management at the University of South Florida; Jack Schafer is a former FBI agent.
Book Club.
Join and Read With Us.
Paw in print
Image
The Latest Issue
July 2025
On the cover: Wilton Virgo ’00 and his classmates celebrate during the P-rade.