Classified advertising


Ads should be submitted by email to cfinnega@princeton.edu


CLASSIFIED RATES

Classified Text Ad — rate per insertion: $4.25 per word. Minimum 12 words.

Classified Display Ad — rate per insertion:

Ad Size Black & White 4-Color
2.2083" x 1.0" $160 $260
2.2083" x 1.5" $235 $335
2.2083" x 2.0" $310 $410
2.2083" x 2.5" $385 $485
2.2083" x 3.0" $460 $560

ADDITIONAL INFORMATION & OPTIONS

  • An online ad is included in the rate and is available at paw.princeton.edu/ classifieds 
  • A hotlink is included with a Classified Display Ad and is $5/link/insertion for text ads and additional links — the hotlink is highlighted in the online ad.
  • Images can be added online to your text ad for $50.00 for one image and $100.00 for 3 images and will be live online for the duration of the time period the text ad is reserved. 
  • Classified Display Ads are highly visible and permit the use of logos and artwork. Ads are available in increments of 0.5" (1" minimum) with a width of 2.2083" 
  • Boldfacing of the first three words is included — boldfacing of additional words is billed at $4 per word 
  • Your entire ad can be highlighted online for an additional charge of $15 per issue 

Why Classifieds?

Use this section to advertise a vacation home, to sell real estate, to promote your professional services, to meet your match, and much, much more.

Frequency Discounts

  • 5% for 4 insertions
  • 10% for 7 insertions
  • 25% for all 11 issues

Payment Information

  • Ads must be paid for at the time they are placed.
  • VISA, Mastercard, American Express, and Discover cards are accepted.
  • Ads may be submitted by email to cfinnega@princeton.edu.
  • We cannot offer refunds should you decide to cancel your ad.
  • Final copy must be submitted and approved in writing.

Classified schedule

2021-22

Cover Date In-Home Dates Ads Due
Sept. 2021 Sept. 6-10 July 27
Oct. 2021 Oct. 4-8 Aug. 19
Nov. 2021 Nov. 1-5 Sept. 16
Dec. 2021 Nov. 29-Dec. 3 Oct. 14
Jan. 2022 Jan. 3-7 Nov. 11
Feb. 2022 Feb. 7-11 Dec. 9
March 2022 March 7-11 Jan. 20
April 2022 April 4-8 Feb. 17
May 2022 May 2-6 March 17
June 2022 May 31-June 3 April 14
July/August 2022 July 5-8 May 17

Alumni Day: Feb. 19 • Reunions: May 19-21 • Commencement: May 24

For information on advertising contact:
Colleen Finnegan, Advertising Director
cfinnega@princeton.edu
609-258-4886

DOWNLOAD INFORMATION ABOUT CLASSIFIED ADVERTISING


More from the Media Kit:

What is PAW?

Who is PAW’s audience?

Who gets PAW?

Where do they live?

Why advertise in PAW?

Publication schedule

Advertising rates

Print production specifications and advertising requirements

Copy and contract regulations

Classified advertising and schedule