Classified advertising

Ads should be submitted by email to cfinnega@princeton.edu

CLASSIFIED RATES

Classified Text Ad — rate per insertion: $4.25 per word. Minimum 12 words.

Classified Display Ad — rate per insertion:

Ad Size Black & White 4-Color
2.2083" x 1.0" $160 $260
2.2083" x 1.5" $235 $335
2.2083" x 2.0" $310 $410
2.2083" x 2.5" $385 $485
2.2083" x 3.0" $460 $560

ADDITIONAL INFORMATION & OPTIONS

  • An online ad is included in the rate and is available at paw.princeton.edu/ classifieds 
  • A hotlink is included with a Classified Display Ad and is $5/link/insertion for text ads and additional links — the hotlink is highlighted in the online ad.
  • Images can be added online to your text ad for $50.00 for one image and $100.00 for 3 images and will be live online for the duration of the time period the text ad is reserved. 
  • Classified Display Ads are highly visible and permit the use of logos and artwork. Ads are available in increments of 0.5" (1" minimum) with a width of 2.2083" 
  • Boldfacing of the first three words is included — boldfacing of additional words is billed at $4 per word 
  • Your entire ad can be highlighted online for an additional charge of $15 per issue 

Why Classifieds?

Use this section to advertise a vacation home, to sell real estate, to promote your professional services, to meet your match, and much, much more.

Frequency Discounts

  • 5% for 4 insertions
  • 10% for 7 insertions
  • 25% for all 11 issues

Payment Information

  • Ads must be paid for at the time they are placed.
  • VISA, Mastercard, American Express, and Discover cards are accepted.
  • Ads may be submitted by email to cfinnega@princeton.edu.
  • We cannot offer refunds should you decide to cancel your ad.
  • Final copy must be submitted and approved in writing.

Classified schedule

2020-21

Cover Date In-Home Dates Ads Due
Sept. 2020 Sept. 7-11 July 28
Oct. 2020 Oct. 5-9 Aug. 20
Nov. 2020 Nov. 2-6 Sept. 17
Dec. 2020 Nov. 30-Dec. 4 Oct. 15
Jan. 2021 Jan. 4-8 Nov. 12
Feb. 2021 Feb. 8-12 Dec. 10
March 2021 Mar. 8-12 Jan. 21
April 2021 Apr. 5-9 Feb. 18
May 2021 May 3-7 Mar. 18
June 2021 May 30-June 4 Apr. 15
July/August 2021 July 5-9 May 18

Alumni Day: Feb. 20 • Reunions: May 20-23 • Commencement: May 25

For information on advertising contact:
Colleen Finnegan, Advertising Director
cfinnega@princeton.edu
609-258-4886

DOWNLOAD INFORMATION ABOUT CLASSIFIED ADVERTISING

More from the Media Kit:

What is PAW?

Who is PAW’s audience?

Who gets PAW?

Where do they live?

Why advertise in PAW?

Publication schedule

Advertising rates

Print production specifications and advertising requirements

Copy and contract regulations

Classified advertising and schedule