Classified advertising

Ads should be submitted by email to cfinnega@princeton.edu, or by fax to 609-258-2247

CLASSIFIED RATES

Classified Text Ad — rate per insertion: $3.75 per word. Minimum 10 words.

Classified Display Ad — rate per insertion:

Ad Size Black & White 4-Color
2.2083" x 1.0" $155 $255
2.2083" x 1.5" $230 $330
2.2083" x 2.0" $305 $405
2.2083" x 2.5" $380 $480
2.2083" x 3.0" $455 $555

Hotlinks: $5/link/insertion 

CLASSIFIED ADVERTISING

  • Classified display ads are highly visible and permit the use of logos and artwork. Ads are available in increments of 0.5" (1" minimum) with a width of 2.2083"
  • An online ad is included in the rate and is available at paw.princeton.edu/classifieds
  • A hotlink to your website address or email can be purchased for $5 per link per issue — the hotlink is highlighted in the online ad
  • CAPS/BOLDFACING of the first three words is included — boldfacing of additional words is billed at $3 per word
  • Icons can highlight your ad for a charge of $15 per issue
  • Your entire ad can be highlighted online for an additional charge of $15 per issue

Why Classifieds?

Use this section to advertise a vacation home, to sell real estate, to promote your professional services, to meet your match, and much, much more.

Frequency Discounts

  • 5% for 3 insertions
  • 10% for 4–9 insertions
  • 20% for 10–13 insertions
  • 30% for all 14 issues

Payment Information

  • Ads must be paid for at the time they are placed.
  • VISA, Mastercard, and American Express cards are accepted.
  • Ads may be submitted by email to cfinnega@princeton.edu, or by fax to 609-258-2247.
  • We cannot offer refunds should you decide to cancel your ad.
  • Final copy must be submitted and approved in writing.

Classified schedule

2019-20

Cover Date* Ad Due
September 11, 2019 7-30-19
October 2, 2019 8-20-19
October 23, 2019 9-10-19
November 13, 2019 10-1-19
December 4, 2019 10-22-19
January 8, 2020 11-11-19
February 12, 2020 12-17-19
March 4, 2020 1-21-20
March 18, 2020 2-11-20
April 8, 2020 2-25-20
April 22, 2020 3-17-20
May 13, 2020 3-31-20
Reunions Guide ’20 3-31-20
June 3, 2020 4-14-20
July 8, 2020 5-19-20

*In-home date is the week of the cover date

For information on advertising contact:
Colleen Finnegan, Advertising Director
cfinnega@princeton.edu
609-258-4886

DOWNLOAD INFORMATION ABOUT CLASSIFIED ADVERTISING

More from the Media Kit:

What is PAW?

Who is PAW’s audience?

Who gets PAW?

Where do they live?

Why advertise in PAW?

Publication schedule

Advertising rates

Print production specifications and advertising requirements

Copy and contract regulations

Classified advertising and schedule