Advertising rates

RATE PER INSERTION

Ad Size Black & White 4-Color
Full Page $5,490 $7,880
2/3 $4,150 $6,530
1/2 $3,450 $5,760
1/3 $2,580 $5,020
1/6 $1,390 $2,700
1/12 $750 $1,500

$1,000 premium for back cover

PAYMENT INFORMATION

  • Payment is required in advance for the first insertion, subsequent advertising is billed upon publication with credit approval
  • Net due within 30 days of invoice
  • An advertiser will be rebated if, within the publishing year, the advertiser has used sufficient additional space to warrant a lower rate than what was previously billed. An advertiser who contracts for a specific number of insertions and who does not complete the committed schedule will be shortrated
  • One-year contracts are accepted at current rates. Orders beyond one year are accepted at the prevailing rate at the time of insertion. Proper notification will be given of any rate change.
  • Issues that have an additional 30% of circulation carry a 10% rate premium.

FREQUENCY DISCOUNTS

Frequency discounts can be applied to ads 1/6 of a page or larger, with mixedsize units counting toward frequency.

  • 5% for 3 insertions
  • 10% for 7 insertions
  • 15% for 11 insertions
  • 20% for 14 insertions

CANCELLATIONS OR CHANGES

Cancellations and changes in orders will not be accepted after the closing date.

All covers and special positions are noncancelable 30 days prior to the closing date. If no new copy is received, the publisher reserves the right to repeat a previous advertisement, or if none exists, to charge for the reserved space.


For information on advertising contact:
Colleen Finnegan, Advertising Director
cfinnega@princeton.edu
609-258-4886

DOWNLOAD OUR MEDIA KIT


More from the Media Kit:

What is PAW?

Who is PAW’s audience?

Who gets PAW?

Where do they live?

Why advertise in PAW?

Publication schedule

Advertising rates

Print production specifications and advertising requirements

Copy and contract regulations

Classified advertising and schedule