Who is PAW’s audience?

ABOUT PRINCETON ALUMNI

  • They are Pulitzer Prize-winners, Nobel laureates, business leaders, Supreme Court justices, academicians, journalists, philanthropists, and government leaders
  • They are innovators, entertainers, authors, activists, and a former first lady
  • They are influencers, thought leaders, and early adopters
  • They are professionals, parents, travelers, investors, and consumers
  • They are well-educated, affluent, and interested in the world around them

ALUMNI CONNECTIVITY

  • Princeton alumni read the magazine — reader surveys show that 83% of alumni read or look through most issues and that each issue is read by an average of 1.4 people
  • Princeton alumni are truly loyal to their alma mater. The 2017–18 Annual Giving campaign raised more than $69 million with 55.7% of undergraduate alumni participating
  • 86% of alumni have attended Reunions on campus in the past 10 years

READER PROFILE

  • 65% Male, 35% Female; Median age: 51
  • Education: 52% Master’s degree, 20% Doctorate, 41% Professional degree (M.D., D.D.S., J.D.)
  • Wealth: $379K average HHI, $2.6M average NW, $874K average home value

Sources: Ipsos Affluent Survey 2017, PAW mailing list


For information on advertising contact:
Colleen Finnegan, Advertising Director
cfinnega@princeton.edu
609-258-4886

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More from the Media Kit:

What is PAW?

Who is PAW’s audience?

Who gets PAW?

Where do they live?

Why advertise in PAW?

Publication schedule

Advertising rates

Print production specifications and advertising requirements

Copy and contract regulations

Classified advertising and schedule