Who is PAW’s audience?
ABOUT PRINCETON ALUMNI
- They are Pulitzer Prize-winners, Nobel laureates, business leaders, Supreme Court justices, academicians, journalists, philanthropists, and government leaders
- They are innovators, entertainers, authors, activists, and a former first lady
- They are influencers, thought leaders, and early adopters
- They are professionals, parents, travelers, investors, and consumers
- They are well-educated, affluent, and interested in the world around them
ALUMNI CONNECTIVITY
- Princeton alumni read the magazine — reader surveys show that 83% of alumni read or look through most issues and that each issue is read by an average of 1.4 people
- Princeton alumni are truly loyal to their alma mater. The 2018–19 Annual Giving campaign raised more than $68.5 million with 55.4% of undergraduate alumni participating
- 86% of alumni have attended Reunions on campus in the past 10 years
READER PROFILE
- 65% Male, 35% Female; Median age: 51
- Education: 52% Master’s degree, 20% Doctorate, 41% Professional degree (M.D., D.D.S., J.D.)
- Wealth: $550K average HHI, $3.2M average NW, $948K average home value
Sources: Ipsos Affluent Survey 2021, PAW mailing list
For information on advertising contact:
Allison Sullivan, Publishing Director
As7811@princeton.edu
609-258-2107
More from the Media Kit:
Print production specifications and advertising requirements
Classified advertising and schedule