“Upperclassmen attempt to lure the new arrivals with their wares” was the caption for this photo promoting the Student Beer Mug Agency that accompanied PAW’s Oct. 6, 1975, story about Freshman Week. Today the Princeton Student Agencies program, one of the oldest and largest such programs in the country, provides products and services for the campus community and employs more than 250 students. John Simpson ’66 took the photo, but the jovial gentlemen of the beer-mug agency were not identified.