Social media, mobile phones, and other new technology have enabled us to collect and process data about human behavior on a scale never before imagined. Bit by Bit (Princeton University Press) is sociology professor Matthew Salganik’s blueprint for data scientists and social scientists to use this big data to inform and enhance the field of sociology.
Social media, mobile phones, and other new technology have enabled us to collect and process data about human behavior on a scale never before imagined. Bit by Bit (Princeton University Press) is sociology professor Matthew Salganik’s blueprint for data scientists and social scientists to use this big data to inform and enhance the field of sociology.