Carl von Eisen Bickert ’52

Carl graduated from the Lawrenceville School before joining us at Princeton, majoring in psychology and eating at Charter. He was a member of the Republican Club, the Chicago Club, and the Pre-Med Society. He roomed with Fred Atwood.

Carl went on to Army service as a sergeant, then earned a master’s degree in clinical psychology and did further graduate work in that field at the University of Colorado.

He was ever a lively companion, and friends are not surprised that he had a stellar career in direct marketing. After a few years at the University of Denver as a research associate, Carl proceeded to found several marketing companies, Bickert, Browne and Associates (1970), National Demographics and Lifestyles (1975), and Looking Glass (1992).

He was very active in arts organizations as a board member of the Aspen Music Festival, the Colorado Celebration of the Arts, the Western States Arts Foundation, and others.

Carl died Nov. 20, 2020. He is survived by his wife, Susie; and daughters Kate and Courtney. The class sends them its sympathy, along with appreciation of Carl’s Army service and his spirited hosting of a class mini-reunion.